London 2012 placed great focus on what can be achieved through the inspiration and power of sport, using it as a catalyst for positive change.
Thanks to strong political leadership from Suffolk County Council the county embraced this ambition and have been proactive ever since in using the Games to secure signiﬁcant ongoing beneﬁts for Suffolk.
In February 2012 the Most Active County (MAC) programme was launched as a branded partnership of local authorities, public sector bodies, the voluntary sector and private companies to begin to turn the tide of inactivity.
For partners to work together to shift inactive behaviours, address barriers and create, promote and commission sport and physical activity opportunities that support healthy lifestyles.
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