As well as the obvious health, well-being and social benefits of making Suffolk more active, the MAC partnership has worked hard to secure a substantial economic benefit for the county.
Elite sporting and mass participation events generate substantial revenue through spectators and participants coming to Suffolk and spending money in the local economy on food, drink, transport and accommodation.
A range of major cycling and swimming events have been secured for the county through the MAC programme. Collectively they have put Suffolk firmly on the national and international map and generated a significant economic impact.
Tour of Britain – £3.25m
Great East Swim – £1.5m
Women’s Tour – £1.5m
Combined economic impact of £6.25 million since 2012.
The MAC programme has also secured signiﬁcant inward investment in Suffolk for projects aimed at getting more people active. Currently, the level of inward investment stands at £1.7 million.
“We’ve been working in Suffolk for a number of years and have built up a strong and trusted relationship with the county. They have been instrumental in not only helping us to establish the Great East Swim as one of East Anglia’s premier annual mass participation sporting events but have become a partner of choice for a number of other events and projects that we’re involved with. Suffolk’s willingness to maximise the proﬁle and impact of our events has been fundamental to our relationship, which we value very highly. I have no hesitation in recommending them as a host to high proﬁle sporting events.”Brendan Foster
“SweetSpot has worked in partnership with Suffolk on the Tour of Britain, the Women’s Tour and the Tour Series for more than 5 years. Over that time they have become a trusted friend and valued partner. We are always impressed by their willingness to not only help deliver fantastic high proﬁle sporting events, which they do effectively and efﬁciently, but also to use them as a catalyst to engage the local community and drive the development of cycling locally.”Hugh Roberts